Advertising spending in newspapers in China plunged by 41% in the first half of this year amid gains in Internet outlays, according to a report by market information firm CTR.
Spending in magazines also dropped by 29%, leaving total advertising spending in the world’s No. 2 economy up by a mere 0.1% in the first six months of 2016 compared with a year earlier, CTR said, according to an article in today’s Shanghai Daily.
By contrast, Internet-related ad spendingrose by 27%, and outlays for ad trailers in movie theaters increased by 77%. The latter has enriched colorful China ad media billionaire Jason Jiang, who Forbes Asia profiled in June (see story here).
Industries spending more money on ads this year than last include computer and office software, the Shanghai Daily reported.