While other telecom operators are yet prepping up their grounds before they start offering 4G services in India, Airtel is planning to get the first mover advantage. The telecom operator has launched high-speed 4G services to 296 towns across India.
These Airtel 4G services will be available across a range of smart devices including mobile phones, dongles, 4G hotspots and Wi-Fi dongles. “With the help of the feedback received from the beta launches, we have now built India’s first commercial 4G network that will make high speed mobile broadband a reality. The national roll-out today is another small step in our journey to be the most innovative and customer focused brand,” Gopal Vittal, MD & CEO, Bharti Airtel (India & South Asia) said, in a statement.
Airtel also launched a new carrier agnostic mobile app – ‘Wynk Movies’ – a one of its kind movie mall that will offer a specially-curated library of movies and other popular videos.
The telco is offering 4G services at 3G data prices with packs starting at Rs 25. In addition, with every 4G SIM swap, Airtel is offering six months of unlimited music streaming and downloads on ‘Wynk Music’ and five free movies per month for six months on the Eros Now channel of ‘Wynk Movies’.
In addition, the telco has introduced a new range of ‘Infinity Plans’ starting Rs 999. These high-end plans offer unlimited voice calls on mobile (first time in India) along with data benefits and access to ‘Wynk Movies’ and ‘Wynk Music’, the company said in a press statement.
Idea Cellular, Vodafone India and Reliance Communications have also announced launch plans for their respective 4G services – either later this year or early next year. The real fight in the 4G space would begin then.