Amazon Video app in the UK

It’s long overdue, but now certainly appreciated: Roku has just announced the release of an Amazon Video app in the UK, which works with its varying set-top boxes and streaming sticks.

Amazon Video was one of the rare holes in Roku’s channel lineup, which already has the likes of Netflix and Google Play Movies, as well as BBC’s iPlayer, ITV Player, and All 4. And given Amazon’s streaming business model, it may be a really useful addition for all sorts of Roku viewers.

For example, Amazon offers a large number of streaming rentals, including top films and television shows. But it has the most value for Prime subscribers, as they can tap into the library of Amazon Instant Video content as much as they’d like. And Amazon’s own original programming is getting better each year, with Transparent in particular gaining huge attention.

Earlier this year Roku launched its universal search feature in the UK that enables consumers to quickly find the content they want to watch. With Roku Search consumers can look for movies, TV shows, actors and directors across select streaming channels. Roku Search initially featured Netflix, Snagfilms and Popcornflix, and as of today also includes Amazon Video. Just like it has in the U.S., Roku aims to add additional streaming channels to Roku Search over time to offer consumers the most comprehensive and unbiased search offering in the market.

“UK customers will be delighted to hear that the Amazon Video channel is now available on all Roku streaming players,” said Jay Marine, VP of Amazon Video EU. “Our aim is to make Amazon Video available on all popular connected devices so our customers can access the blockbuster TV shows and movies only available as part of Prime – the UK’s largest streaming service.”

“Amazon Video is one of the most popular streaming services among British consumers and we are delighted to make it available to our UK customers,” said Ed Lee, Roku’s VP of content acquisition. “With the addition of Amazon Video in the UK we now have the most comprehensive streaming channel line-up among major video streaming services and catch-up TV channels.”

The timing of Roku’s move makes a lot of sense, actually: Amazon recently stopped selling devices like the Apple TV and Chromecast to throw the focus solely on devices that run its own streaming apps, and the Roku remains part of Amazon’s retail offerings. Now it can live up to that expectation.

About Prime Video

Prime Video is the U.K.’s largest online video streaming service, offering subscribers unlimited access to over 15,000 popular movies and TV episodes. As well as exclusive TV and film content, such as Outlander, Vikings, MR. ROBOT, Paddington and The Imitation Game, Prime Video is the only place to watch critically acclaimed Amazon Original shows, such as 2015 Golden Globe® winning TV Series Transparent and Mozart in the Jungle, Ripper Street Season 3 and the upcoming Clarkson, Hammond & May show. Prime Video also offers customers unprecedented picture clarity with Amazon Original shows available for unlimited streaming in Ultra HD at no extra cost on compatible Sony, Samsung and LG Ultra HD smart TVs.

Prime Video is available on hundreds of devices, including Amazon Fire TV and the Fire TV Stick,Fire tablets, iPad, Android tablets, iPhone, Amazon Fire Phone, Android phones, Xbox, PlayStation, Wii and Wii U, and through the web at Prime Video is available at no extra cost to Amazon Prime members, who also benefit from unlimited One-Day Delivery on millions of items, more than one million songs to stream and download through Prime Music, unlimited photo storage in Amazon Cloud Drive, and access to more than one million Kindle books to borrow.

Customers who are not already members can start a 30-day free trial of Amazon Prime by For more information about Prime Video, Amazon also offers all customers more than 50,000 popular movies and TV episodes available to digitally rent or buy through Amazon Video.

About Roku, Inc.

Roku is the creator of a popular streaming platform for delivering entertainment to the TV. Roku streaming players and the Roku Streaming Stick® are made by Roku and sold through major retailers in the U.S., Canada, the U.K., the Republic of Ireland and Mexico. Roku licenses a reference design and operating system to TV manufacturers to create co-branded Roku TV models. Under the Roku Powered™ program, Roku licenses its streaming platform to Pay TV providers around the world who want to use the Internet to deliver entertainment services through streaming players. Roku was founded by Anthony Wood, inventor of the DVR. Roku is privately held and headquartered in Saratoga, Calif., U.S.

Roku and Streaming Stick are registered trademarks and Roku TV and Roku Powered are trademarks of Roku, Inc. in the U.S. and in other countries.

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