Apple Introduces All New iPhone SE

At its ‘Let Us Loop You In’ conference on Tuesday in Cupertino, California, Apple unveiled the iPhone SE. The company is calling the new offering its cheapest iPhone model to date, with s price starting at $399 (roughly Rs. 26,600) in the US. In India however, the starting price for the iPhone SE is Rs. 39,000, the company confirmed. As for availability, Apple said the iPhone SE will be available for purchase in India starting early April.

Editor’s Note: An earlier version of the article mentioned the India price of the iPhone SE as Rs. 30,000. This was a price communicated in an official Apple release, but the company later issued an updated release with the Rs. 39,000 price tag.

iPhone SE offers exceptional performance with the same 64-bit A9 chip offered in iPhone 6s and iPhone 6s Plus for blazing fast speeds, longer battery life, faster wireless, a 12-megapixel iSight camera featuring Live Photos and 4K video, and Touch ID with Apple Pay.

“iPhone SE is an exciting new idea — we started with a beloved, iconic design and reinvented it from the inside out. The result is the most beautiful and powerful phone with a four-inch display in the world,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “iPhone SE is packed with a stunning four-inch Retina display, advanced 64-bit A9 chip with M9 motion co-processor, longer battery life, 12-megapixel iSight camera with True Tone flash, Live Photos, 4K video, faster LTE and Wi-Fi, and Touch ID with Apple Pay. Everyone who wants a smaller phone is going to love iPhone SE.”

Looking nearly identical to the iPhone 5s, the iPhone SE comes with the colour variants introduced with the iPhone 6s – including Rose Gold. It also features more rounded edges on the top and bottom panels, more like the iPhone 6 than the iPhone 5s.

For specifications, the iPhone SE features the iPhone 6s’ Apple A9 SoC and M9 motion coprocessor, 12-megapixel iSight (rear) camera with 4K video support, Bluetooth 4.2, improved Wi-Fi and LTE, new microphones, and Apple Pay support with a Touch ID fingerprint sensor.

Here’s a round-up of the key announcements from Apple’s event ::

  • iPhone SE: a new 4-inch phone that looks like the iPhone 5s but under the hood has the power of an iPhone 6s and 6s Plus. It comes in four colours, including rose gold. Apple’s cheapest iPhone to date, the SE will be available to order on March 24 and go on sale on March 31, starting at £359.
  • iPad Pro: the new iPad Pro is a 9.7-inch scaled-down version of the 12.9-inch Pro launched last September. It has a pressure-sensitive display, four corner-mounted speakers and comes with an Apple Pencil. It is also the first iPad available in rose gold. Prices start at £499 and will be available to order on March 24, then go on sale on March 31.
  • Apple Watch: Apple slashed the price of its Watch by £50, bringing the entry-level price down to £259. It also released a range of new woven nylon coloured straps, and additional sports and leather models.
  • Apple TV: the company’s set-top box is getting a major software upgrade that includes Siri dictation, Siri for the App Store, Photo Stream, and a new folder system.
  • iOS 9.3: Apple’s latest update to its mobile OS is now available to download. Key features include a Night Shift mode and updates to Apple News, Notes, CarPlay and Health.
  • Liam: the robot that can deconstruct an iPhone so that its component materials can be reused.
  • CareKit: a health app that will work alongside ResearchKit to give people control over their health and symptoms, while improving medical research.

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