Nestle India announced that Maggi noodles will be back in the market starting Monday. Nestles’s popular brand of noodles, which was cleared by the Bombay High Court and revoked the ban, also started selling online on Snapdeal from Monday.
Maggi was banned after it was allegedly found to have lead content beyond permissible limits.
Flash sales or deal-of-the-day is an ecommerce business model in which a website offers a single product for sale for a limited period of time. Potential customers have to register to avail the deal.
Snapdeal will open up registrations today evening and the sale will begin from November 12, it said in an emailed response.
The eCommerce company, however, did not disclose the quantity of packets that will go on sale and said “limited stock will be available”.
Maggi is now back on retail shelves in select markets from today, five months after it was banned for allegedly containing lead beyond the permissible limit.
The popular noodle brand was being sold at Rs 144 for 12 packs (70 gms), which was sold out in a matter of few minutes.
Chairman and Managing director of Nestle India said that Maggi Noodles rightfully belongs to the consumers and I feel happy to be able to give back to them their familiar taste during the auspicious and festive Deepawai season. The company has also partnered with Snapdeal to sell maggi noodles onlne.
Nestle India statement said that most states do not have a ban on the sale of Maggi noodles. “For states where specific directions are required, we are engaging with them”.
While Nestle India had challenged the orders by FSSAI and Maharashtra FDA in Bombay High Court, the government had also filed a class action suit against it seeking about Rs 640 crore in damages for alleged unfair trade practices, false labelling and misleading advertisements.
Nestle India, which sells the Maggi brand, is rolling out the product in a staggered manner across the country, except in eight states where it is still not allowed.
Apparently, Maggi noodles were sold out in the portal on Monday
At present, Nestle India is manufacturing Maggi noodles at three locations – Nanjangud (Karnataka), Moga (Punjab) and Bicholim (Goa).
Two more plants in Himachal Pradesh and Uttarakhand — where the instant noodles is still banned — are yet to start and Narayanan said the company is engaging with authorities there in order to start production in those two units at the earliest.