Miami based motorcycle manufacturers UM Motorcycles is all set to launch its bikes in India with an agreement entered upon with Noida based Lohia Auto.
Since the American UM motorcycles were showcased at the 2014 Indian Auto Expo, enthusiasts of the country are waiting for their launch. However, the company was searching for a right partner for local manufacturing and selling its motorcycles here with reasonable price tags. And it found that right partner in Lohiya Auto and released a press note of their joint-venture in September 2014. Now, the UM is going to launch three of its motorcycles at the 2016 Auto Expo, scheduled from 5th to 9th February.
The bikes which will first enter the Indian roads will be in the form of a cruiser or a scrambler from the company’s Renegade series with 230cc, 300cc or 400cc engine options.
With the launch of these cruisers to the Indian market, we can clearly look at some serious competition between the Royal Enfield which currently dominates the segment and the UM Motorcycles.
These motorcycles will be manufactured in Uttarakhand at Lohia Auto’s facility. They will have a decent production output of 1,00,000 units per year, which seems to be adequate initially.
Lohiya Auto will manufacture the UM Motorcycles at its facility in Uttarakhand, which has a production capacity of 1 lac units per year. The company is also making alliances with different vendors in India to produce different parts locally. It will further help them to cut the cost of motorcycles and getting a better response in the market. According to the response of these limited models in India, it could also higher displacement versions of the bikes along with some other products in the country.
The launch is expected to happen sometime during late 2015 or early 2016 and the motorcycles are expected to be priced at around Rs 1.5 lakhs to 1.80 lakhs on road.
UML’s cruiser motorcycle to be launched in India is the Renegade Commando showcased at the earlier Auto Expo which is powered by a 223cc engine.
The soon to be launched models will compete with Bajaj Avenger and offerings from Royal Enfield.
They will now have to focus on setting up their dealerships and service outlets to cater to demands. UM Motorcycles will have a tough time, however, pricing will be key in their success.